Briefing Prompt

BACKGROUND TO THE PROJECT
A clear explanation of the plan and what has instigated the current project.

OBJECTIVES
What you want the designs to achieve. What do you want the customers to know, and feel?

TARGET CUSTOMERS
Who they are, their knowledge of, and attitude towards, the establishment.

END USER REQUIREMENTS
Are there any technical / practical issues which we should bear in mind?

PERSONALITY AND TONE
List some adjectives that describe the experience you want to create.

LOOK AND FEEL
Do you have any expectations as to the overall look of the project, use of colour, materials used, etc?

SCHEDULE
When do you need completion of the project and any detail of key stages?

ALLOCATED BUDGET
This will help us to determine the appropriate creative approach.

KEY DECISION-MAKERS
Who will be involved in approving approach & content of project as it develops, and when completed? Have they agreed the brief?

FURTHER CONTACTS
Any one else we may be able to contact for further information on the customer’s attitudes and needs, or further expert input?

SUPPORT MATERIALS
What other materials are there in your development plans, are they completed, who will provide them and how should they link to the project?

HOW DO YOU PLAN TO PROMOTE THE PROJECT?

ASSESSMENT
What sort of evaluation of the design’s effectiveness will there be?